Sidekick product
Throughout my career, I participated in the development of a few supplements for so-called “parent” products. They were standalone services with their own, not big, but still considerable business value. Recently I realized that even though those supplement products were developed in different organizations and in different business areas they did have common traits. Moreover, they shared the same problems.
It was something laying on the surface. Sometimes you shoot yourself in the foot twice before starting to see obvious things. What is the nature of those Sidekick products and do they inherit the problems of “bigger brothers”? Let us sort it out in this essay.